Another market for your services - Boomers

Another market for your services – Boomer entrepreneurs

Throughout your ideas of retirement. The fastest growing groups of Entrepreneurs according to the U.S. Bureau of Labor statistics are Baby Boomers. In 2006 those starting businesses ages 55 and over rose 33%. The Baby Boomers have income available to start new ventures along with the expertise and desire.

How can you attract these new entrepreneurs to your services? I have a few suggestions:

1. Keep it personable – they want to talk to a real person about what you have to offer.

2. Make certain your website is simple and easy to navigate. I love artistic flash designs but get to the point already works well for this group.

3. If you are marketing towards this group consider sponsoring a radio program, a popular podcast and never under estimate a print ad.

4. If you don’t have some of your content available in podcast consider doing and make it easy to forward those links - Boomers love to inform other Boomers.

5. Let your philanthropy show – Boomers want to know you believe in community and giving back.

Resources for Baby Boomers starting a new venture:

ThirdLaunch – A program from The Hudson Institute that will help you a plan for re-launching the next part of life. Attend the Boomer Summit – endless source of networking and ideas for capturing the attention of the Boomer market.