Rethinking the Mobile Web by Yiibu
View more presentations from Bryan Rieger.
Wednesday, September 15, 2010
Monday, September 13, 2010
Is the Internet dead?
Is the Internet dead?
Word on the street and the net itself is that it is dead. The World Wide Web is in decline. Why is the net in decline?
Peer to Peer Communication – 23% Facebook, Twitter, Tumblr, location based communication sharing and use of Apps – Apps now allow you to bypass going to web sites. You can go directly to the information you want if you are using a Smart Phone, Kindle or iPad. Companies are making money on Apps; if they offer them for free then they sell ad space on them to other companies. I love my Pandora music App but it now has ads. If I want to avoid those annoying ads, I have the option to pay for it for $36.00 a year, so for now I will listen to ads. 90% of information on web sites is free but consumers seem willing to pay for the convenience of single applications that give you the same information.
Traffic on video related sites – YouTube accounts for 51% of Internet traffic. People are watching a lot of short video clips, TV highlights and using services like Hulu.com (which I love). What does this say about the future of network TV? Moreover, if you do not mind paying for it you can purchase your favorite shows for $1.99 each through iTunes. The 18-30 age group downloads 60% of what they want to view instead of watching standard network or cable TV.
World Wide Web – 23% going directly to a web site, compare this to 10 years ago when 85% of traffic went through the World Wide Web.
If you are in development for a new project or just considering where to put your marketing dollars you cannot ignore these stats. Does this mean that web sites are dead? Not at all – websites still allow you to share information in a larger format but your web site should have an active blog in order to draw traffic your way. The blog should include writing, video and podcasts. Users want interactive experiences. I noticed a television ad the other day for new televisions that will allow users to download apps through the television. People will now be able to check Facebook, Twitter or any other popular social networks during commercial breaks.
With all this change in how people access information my question is how are you changing your marketing plan to keep up with technology?
Word on the street and the net itself is that it is dead. The World Wide Web is in decline. Why is the net in decline?
Peer to Peer Communication – 23% Facebook, Twitter, Tumblr, location based communication sharing and use of Apps – Apps now allow you to bypass going to web sites. You can go directly to the information you want if you are using a Smart Phone, Kindle or iPad. Companies are making money on Apps; if they offer them for free then they sell ad space on them to other companies. I love my Pandora music App but it now has ads. If I want to avoid those annoying ads, I have the option to pay for it for $36.00 a year, so for now I will listen to ads. 90% of information on web sites is free but consumers seem willing to pay for the convenience of single applications that give you the same information.
Traffic on video related sites – YouTube accounts for 51% of Internet traffic. People are watching a lot of short video clips, TV highlights and using services like Hulu.com (which I love). What does this say about the future of network TV? Moreover, if you do not mind paying for it you can purchase your favorite shows for $1.99 each through iTunes. The 18-30 age group downloads 60% of what they want to view instead of watching standard network or cable TV.
World Wide Web – 23% going directly to a web site, compare this to 10 years ago when 85% of traffic went through the World Wide Web.
If you are in development for a new project or just considering where to put your marketing dollars you cannot ignore these stats. Does this mean that web sites are dead? Not at all – websites still allow you to share information in a larger format but your web site should have an active blog in order to draw traffic your way. The blog should include writing, video and podcasts. Users want interactive experiences. I noticed a television ad the other day for new televisions that will allow users to download apps through the television. People will now be able to check Facebook, Twitter or any other popular social networks during commercial breaks.
With all this change in how people access information my question is how are you changing your marketing plan to keep up with technology?
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